Large companies (Telefónica, El Corte Inglés, Mercadona

Dołączył: 06 Mar 2024 Posty: 1

Caixabank, BBVA, Santander) maintain the support of the Spanish people despite the crisis The large Spanish companies, and therefore the best-known brands, maintain the appreciation of the Spanish people despite the economic crisis, which has been going on in Spain for more than five years. Telefónica, El Corte Inglés, Mercadona, Inditex... in this order, they receive the greatest support. And something similar happens with the big banks. Aznar, an advisor to Endesa, pressured and managed to get Borja Prado to be at the summit of large companies. He angrily called Sáenz de Santamaría saying that "she is Spanish" Businessmen are amazed: this Government does not receive the presidents of large companies According to a study carried out by ADVICE Strategic Consultants , to which El Confidencial Digital has had access, despite the great skepticism among citizens due to the crisis, there is a group of large companies that, due to the degree of closeness they have managed to establish with society Spanish, continue to be highly successful.

Asked about the parameters of the success of large companies, the Spaniards verbalize the following: the “best attention and treatment of their clients” ; the “offer of products or services of excellent quality”; that “companies are respectful of the care of the environment”, “innovation”, “social action”, “business management” , the business Middle East Mobile Number List leader” and “internationalization” and “the price”. Telefónica and El Corte Inglés The surveys and studies carried out by the aforementioned consulting firm conclude that the first company valued by Spaniards is Telefónica , which, curiously, is followed by its own commercial brand, Movistar . Telefónica, according to the data, triumphs due to its excellent management, business strategy, its business leader, innovation and its international expansion . It is known by 100% of adult Spaniards and has become a large “close and familiar” company for 87%. They are followed, in this order, by El Corte Inglés, Mercadona and Inditex . When Spaniards are asked what attributes of business success they associate with these companies, the following stand out: El Corte Inglés is synonymous with “excellent customer service” and “quality of its products and services.

There are respondents who, in the so-called “verbatims” or textual statements, say that “El Corte Inglés is always there ” : that is, it is part of the landscape or, what is the same, Spaniards would not conceive of a Spain without El Corte Inglés in her. The large distribution The relationship between the company and the economic sector to which it belongs is essential to understand the links between large companies and the Spanish people. According to the study cited, the Large Distribution sector is the one with the best image and to which the most trust is granted (which is the measure of reputation). Mercadona and Inditex , not surprisingly, are especially linked by Spaniards with a positive parameter: “Price” . At the opposite extreme is the Public Sector and the “public” sphere , which is greatly identified with politics. The banks, despite everything The three big banks, Caixabank, BBVA and Santander , are also present among the most successful companies, despite the fact that the sector as such, that is, 'banking', does not exactly have a very good image.

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